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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Brand Leadership Summit

April 17, 2014 by Simon Mainwaring

Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four lessons from Aaron on how to inspire people around the globe to actively support your […]

Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four lessons from Aaron on how to inspire people around the globe to actively support your …

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Filed Under: Innovation, Leadership, Philanthropy, Purpose, Social, Videos Tagged With: Brand Leadership Summit, interview, UN Foundation

March 19, 2014 by Simon Mainwaring

Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how today’s biggest corporations have the best chance to drive social change on a global scale. …

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Filed Under: Brands, Values, Videos Tagged With: Brand Leadership Summit, Coca Cola

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