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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Brand Positioning

August 27, 2018 by Simon Mainwaring

While many brands compete in the yoga and fitness apparel space, Lululemon has positioned itself as an industry leader by building community around its brand. The apparel company has cultivated a loyal following, connecting consumers with the tools and experiences they need to be their best selves. Since its beginnings in Vancouver, Lululemon focused its […]

While many brands compete in the yoga and fitness apparel space, Lululemon has positioned itself as an industry leader by building community around its brand. The apparel company has cultivated a loyal following, connecting consumers with the tools and experiences they need to be their best selves. Since its beginnings in Vancouver, Lululemon focused its …

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Filed Under: Community Tagged With: Brand Positioning, branding, Community

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