Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

branding

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When brands, nonprofits and individuals collaborate around shared purpose, amazing things happen. ‘Today, I’m Brave’, a heart-centered, global non-profit, is a powerful catalyst for purposeful partnerships. By leveraging fundraising prowess with multi-media storytelling, the nonprofit builds bridges and scales impact across social issues with sustainable and tangible results. In 2016, David Angelo, founder of advertising […]

When brands, nonprofits and individuals collaborate around shared purpose, amazing things happen. ‘Today, I’m Brave’, a heart-centered, global non-profit, is a powerful catalyst for purposeful partnerships. By leveraging fundraising prowess with multi-media storytelling, the nonprofit builds bridges and scales impact across social issues with sustainable and tangible results. In 2016, David Angelo, founder of advertising …

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The most powerful media inspires, motivates and brings us together around issues that matter. Companies that join cultural conversations and build movements carve out a competitive advantage. They foster consumer relationships that go deeper than transactional exchanges. While a novel concept decades ago, purpose is now a core component of what consumers expect from the brands they do business with.

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Today’s corporate leaders are doing more than building profits and market share. They are working to ignite social and environmental progress by leveraging their businesses’ as a force for good. Jay Curley, Global Head of Integrated Marketing at Ben & Jerry’s, recently wrote a must read article about how to achieve such impact goals by …

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While many brands compete in the yoga and fitness apparel space, Lululemon has positioned itself as an industry leader by building community around its brand. The apparel company has cultivated a loyal following, connecting consumers with the tools and experiences they need to be their best selves. Since its beginnings in Vancouver, Lululemon focused its …

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Deloitte’s 2018 Global Human Capital Report, a survey of over 11,000 businesses with insights from top executives, demonstrates that more companies aim to transform themselves from traditional businesses into social enterprises. A social enterprise is described as “an organization whose mission combines revenue growth and profit-making with the need to respect and support its environment …

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In today’s world, consumers are more informed about engaged with the brands they buy from. This demand for purposeful business is mobilizing companies to invest in building a socially conscious profile and the meaningful social impactful work they need to back it up. In other words, businesses that invest in and share stories about their …

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