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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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branding

July 29, 2020 by Simon Mainwaring

When brands, nonprofits and individuals collaborate around shared purpose, amazing things happen. ‘Today, I’m Brave’, a heart-centered, global non-profit, is a powerful catalyst for purposeful partnerships. By leveraging fundraising prowess with multi-media storytelling, the nonprofit builds bridges and scales impact across social issues with sustainable and tangible results. In 2016, David Angelo, founder of advertising […]

When brands, nonprofits and individuals collaborate around shared purpose, amazing things happen. ‘Today, I’m Brave’, a heart-centered, global non-profit, is a powerful catalyst for purposeful partnerships. By leveraging fundraising prowess with multi-media storytelling, the nonprofit builds bridges and scales impact across social issues with sustainable and tangible results. In 2016, David Angelo, founder of advertising …

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Filed Under: Uncategorized Tagged With: branding, nonprofit, purpose, storytelling

July 14, 2020 by Simon Mainwaring

The most powerful media inspires, motivates and brings us together around issues that matter. Companies that join cultural conversations and build movements carve out a competitive advantage. They foster consumer relationships that go deeper than transactional exchanges. While a novel concept decades ago, purpose is now a core component of what consumers expect from the brands they do business with.

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Filed Under: Uncategorized Tagged With: branding, Communication, Company Culture, CSR, purpose, social impact

How Ben & Jerry’s Combines Growth And Brand Activism

March 18, 2020 by Simon Mainwaring

Today’s corporate leaders are doing more than building profits and market share. They are working to ignite social and environmental progress by leveraging their businesses’ as a force for good. Jay Curley, Global Head of Integrated Marketing at Ben & Jerry’s, recently wrote a must read article about how to achieve such impact goals by …

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Filed Under: Advertising, Brands Tagged With: Brand Activism, branding

August 27, 2018 by Simon Mainwaring

While many brands compete in the yoga and fitness apparel space, Lululemon has positioned itself as an industry leader by building community around its brand. The apparel company has cultivated a loyal following, connecting consumers with the tools and experiences they need to be their best selves. Since its beginnings in Vancouver, Lululemon focused its …

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Filed Under: Community Tagged With: Brand Positioning, branding, Community

June 25, 2018 by Simon Mainwaring

Deloitte’s 2018 Global Human Capital Report, a survey of over 11,000 businesses with insights from top executives, demonstrates that more companies aim to transform themselves from traditional businesses into social enterprises. A social enterprise is described as “an organization whose mission combines revenue growth and profit-making with the need to respect and support its environment …

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Filed Under: Social, Sustainability Tagged With: branding, CSR, Cultural Conversations, Culture, Social Enterprise

August 29, 2017 by Simon Mainwaring

In today’s world, consumers are more informed about engaged with the brands they buy from. This demand for purposeful business is mobilizing companies to invest in building a socially conscious profile and the meaningful social impactful work they need to back it up. In other words, businesses that invest in and share stories about their …

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Filed Under: Brands Tagged With: branding, Business, Purposeful Brands

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