branding

November 16, 2011 by Simon Mainwaring

Despite the wonderful work and contributions made by corporate foundations through their cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact our world at scale and build the bottom-lines. This obstacle is the integration of purpose into their for-profit business model. Much like sustainability, for […]

November 14, 2011 by Simon Mainwaring

Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources being made available by like-minded institutions. 1. The first resource I want to share is the …

November 3, 2011 by Simon Mainwaring

http://youtu.be/t9vK1g_I56I For-profit and non-profit partnerships are critical to the future of branding and sustainable capitalism. Yet both are facing different but complementary challenges. For-profit brands must become more purposeful if they are to be meaningful to their customers lives inspiring loyalty goodwill and profits using social media. Non-profits must become more effective storytelling that then …

October 16, 2011 by Simon Mainwaring

Today is super exciting because we’re announcing the first We First Social Branding Seminar to be held in Los Angeles on February 1-2, 2012. We’re holding a seminar for one simple reason: to give large brands, non-profits, social entrepreneurs, start-ups and personal brands the absolutely critical information and skills they need to survive and succeed …

August 3, 2011 by Simon Mainwaring

Yesterday I had the great pleasure of speaking at the National Speaker’s Association for the first time. I met so many amazing people and quickly realized that I was in the company of hundreds of small brands each working to build their own business. When I think back on the launch of We First, perhaps …

August 1, 2011 by Simon Mainwaring

David Shing, Digital Prophet at AOL kindly included me in Adweek and AOL’s ‘Fueling the Future’ blog series a few weeks ago at the 2011 Cannes International Advertising Festival. He fired off a few questions about what look interesting in the future. He put together a great bunch of people and you can find all the …