branding

June 17, 2011 by Simon Mainwaring

From everyone here at We First, huge thanks for the incredible support with the We First book launch last week. To everyone who bought a copy of the book, who tweeted or retweeted the book’s message, who shared the launch film, who passed on the TEDxSF talk, or who posted an Amazon review, the successful launch […]

June 13, 2011 by Simon Mainwaring

I had the great privilege last weekend of participating in TEDxSF speaking on the topic of ‘Me First to We First Living.’ I wanted to post it with you in the hope that you would share it with your community to help get the We First message out there. Shifting the thinking and behavior behind […]

May 24, 2011 by Simon Mainwaring

We First is not an idea anyone can own. It exists in the collective and serves as a platform to celebrate every brand, advertising agency, social entrepreneur, non-profit and concerned citizen that chooses to serve the interests of others as well as themselves. With that in mind, here is an explanation of the inspiration behind […]

May 18, 2011 by Simon Mainwaring

Most of us are familiar with the concept of sustainable development, but we usually think of it as exclusively related to the environmental movement. But if companies hope to build a thriving world that can sustain their business success, we need to deepen the meaning of sustainability to include both the concept of lasting and enduring […]

April 22, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=VenVRs_Gywk Yesterday I had the real pleasure of visiting Patagonia HQ in Ventura, California. It’s a brand that I, and many others, have admired for so long because of the powerful alignment between their core values and how they run their business and make their products. To better understand how they achieve this, I asked […]

April 17, 2011 by Simon Mainwaring

This week Apple employees joined the ‘It Gets Better’ campaign in support of gay, lesbian and transgender rights. The campaign got started last year after college student Tyler Clementi jumped to his death from the George Washington Bridge after his roommate used a Webcam to film and broadcast Clementi’s sexual encounter with another man. In […]