Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

branding

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Having already written about SwipeGood and Ticket’sforchairty.com, I wanted to finish the week with one more example of an exciting use of social media to drive positive change. In my mind these aren’t just well-intended companies that deserve our full support, but rather each are signposts for the integration of purpose into profit that will […]

Having already written about SwipeGood and Ticket’sforchairty.com, I wanted to finish the week with one more example of an exciting use of social media to drive positive change. In my mind these aren’t just well-intended companies that deserve our full support, but rather each are signposts for the integration of purpose into profit that will …

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The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways. The currency of universal values make brands …

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The New York Times featured an article this week on Barnes & Noble’s use of a special iPhone app that allowed Brooklyn Decker, Esquire’s sexiest woman alive, to appear in the store aisles. Ms. Decker wasn’t actually there but by using GPS technology developed by GoldRun customers could see her in various poses in over …

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Brands and consumers are now in dynamic conversation. Of that there is no doubt. The polarity of the conversation has shifted too as social tools have allowed consumers to become producers, publishers, distributors and curators of content that impacts brand narratives. The onus then falls on brands to adjust and respond in meaningful and effective …

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With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play. If …

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Facebook closed out 2010 gracing the cover of TIME magazine with Mark Zuckerberg chosen as their ‘Man of the Year.’ By year’s end, the company was managing a membership of over 550 million. And on December 29, 2010, Facebook overtook Google for the first time as the most visited website on the web according to hitwise.com. It …

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