As the year screeches to a halt I wanted to thank everyone for their comments, retweets, and feedback. Some posts resonated more than others, some start a fire storm of different opinions, and some fizzled out with a strange gurgling sound. But here’s the ten posts that were shared the most and all the support […]
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Over the next two weeks many of us get a chance to reflect on the year that was and prepare ourselves for the following year. With that in mind here are ten attributes that would prepare us well for the social marketplace of 2011: 1. Agility in your business model: As new social technology continues […]
Read MoreYou hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Their first responsibility […]
Read MoreThe web pays no heed to language, geographic or cultural boundaries. What began with the internalization of currency and expanded through multi-national corporations is now compounded by the seamless integration of social media users around the world. Our awareness and experience of the intimately connected global community that we now live in growing and this […]
Read MoreI’m writing this blog post as someone who, perhaps like you, is trying to make sense of their own industry as it transitions in the face of emerging digital and special technology. Traditionally no matter what career you were in, your credentials were built on your portfolio of work. In short, the things you had […]
Read MoreThis week Skechers copied the concept behind for TOMS shoes by launching BOBS (link no longer available). Just like TOMS, when you buy a pair of BOBS, Skechers would donate another pair to a child in need. Even the shoes were the same. And their name had a similar short, familiar feel. In doing so they set […]
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