Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

branding

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As the year screeches to a halt I wanted to thank everyone for their comments, retweets, and feedback. Some posts resonated more than others, some start a fire storm of different opinions, and some fizzled out with a strange gurgling sound. But here’s the ten posts that were shared the most and all the  support […]

As the year screeches to a halt I wanted to thank everyone for their comments, retweets, and feedback. Some posts resonated more than others, some start a fire storm of different opinions, and some fizzled out with a strange gurgling sound. But here’s the ten posts that were shared the most and all the  support …

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You hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Their first responsibility …

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The web pays no heed to language, geographic or cultural boundaries. What began with the internalization of currency and expanded through multi-national corporations is now compounded by the seamless integration of social media users around the world. Our awareness and experience of the intimately connected global community that we now live in growing and this …

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I’m writing this blog post as someone who, perhaps like you, is trying to make sense of their own industry as it transitions in the face of emerging digital and special technology. Traditionally no matter what career you were in, your credentials were built on your portfolio of work. In short, the things you had …

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