Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

branding

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In today’s world, consumers are more informed about engaged with the brands they buy from. This demand for purposeful business is mobilizing companies to invest in building a socially conscious profile and the meaningful social impactful work they need to back it up. In other words, businesses that invest in and share stories about their […]

In today’s world, consumers are more informed about engaged with the brands they buy from. This demand for purposeful business is mobilizing companies to invest in building a socially conscious profile and the meaningful social impactful work they need to back it up. In other words, businesses that invest in and share stories about their …

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We are only halfway through 2016 and it has already become a year in which politics in the U.S. and United Kingdom has thrown serious doubt about what the future will look like. In the U.S. Presidential race, Senator Bernie Sanders and Donald Trump have represented in very different ways, an impatience with politics as …

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I recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and Senior Global Marketing Manager, Jay Curley. In contrast to the majority of brand marketers who think in a very similar way when it comes to leveraging their …

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Strategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s own brand image. Today, we see industries and business models converging at ever-increasing speeds merging the lines between profit and purpose. Brand building by association, however, can have untended consequences …

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While many brands bemoan the fact that they now have to reach consumers across multiple social media channels, the wisest brands recognize this as an opportunity to inspire the people that buy their products to share their brand story and build their business. What these brands realize is that consumers want to work with brands …

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David Bowie was that rare and gifted musician whose artistry elevated him to a household name for more than four decades. Here are ten observations of what we can learn from his brand. While authenticity remains constant, it’s expression can change. Chart your own course and culture will follow. Notoriety is found at blurred boundaries. …

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