Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

branding

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For those at the seminar who want further information, or for those who couldn’t make it, here are a synopsis, a list of key points and links to the case studies that I mentioned in my seminar at Cannes today. SYNOPSIS: The advertising world is reeling from change – and it’s not just because they […]

For those at the seminar who want further information, or for those who couldn’t make it, here are a synopsis, a list of key points and links to the case studies that I mentioned in my seminar at Cannes today. SYNOPSIS: The advertising world is reeling from change – and it’s not just because they …

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I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is spot on and I wanted to discuss how social media can be used to rally company employees around their brand, …

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This week I had the pleasure of speaking at Connect Now in Australia with some great people including @garyvee @briansolis @debs @missrogue @huxley @silkcharm @fibendall @worldnomads and @problogger (all great people to follow). We learned a lot from each other and the conference was a huge success so congrats to @SiobahnBilfun. At one point Gary and …

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I saw Erik Qualman speak at SXSW this year and thought he was great. His book, Socialnomics, offers so many gems for brands and consumers trying to make sense of social media and how to use it. In a world where traditional marketing strategies are becoming increasingly obsolete, Erik explains how businesses keep up. Social media can …

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