For those at the seminar who want further information, or for those who couldn’t make it, here are a synopsis, a list of key points and links to the case studies that I mentioned in my seminar at Cannes today. SYNOPSIS: The advertising world is reeling from change – and it’s not just because they […]
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I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is spot on and I wanted to discuss how social media can be used to rally company employees around their brand, […]
Read MoreLast week I shared Part 1 of my breakdown of seminars that I’m excited about at the Cannes Advertising Festival this year. Here is Part 2hat includes a short synopsis of what each talk is about and what I’ll be speaking about as well with Alec Ross in our seminar sponsored by InterCulture. Adobe: Shantanu Narayen […]
Read MoreThis week I had the pleasure of speaking at Connect Now in Australia with some great people including @garyvee @briansolis @debs @missrogue @huxley @silkcharm @fibendall @worldnomads and @problogger (all great people to follow). We learned a lot from each other and the conference was a huge success so congrats to @SiobahnBilfun. At one point Gary and […]
Read MoreI saw Erik Qualman speak at SXSW this year and thought he was great. His book, Socialnomics, offers so many gems for brands and consumers trying to make sense of social media and how to use it. In a world where traditional marketing strategies are becoming increasingly obsolete, Erik explains how businesses keep up. Social media can […]
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