In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s […]
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A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy, lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. Corporations try to adopt socially responsible practices but customers don’t trust them, so government and […]
Read MoreMuch has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating […]
Read MoreLast week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as Marc Mathieu at Unilever (lower image) and Christiaan Maats, the founder of OATS shoes that both highlighted how sustainability has become a […]
Read MoreToday is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million people living with cancer. Yet this year marks a special opportunity: to drive the conversation past the Lance Armstrong controversy and shine […]
Read MoreGuest post by Zack Swire, founder of eGood It was three years ago that I was working on a side-project, really a passion project, with my agency, SWIRE. It was one of those situations where an idea stuck with me and just wouldn’t go away. You see, I had been working on growing our small ad […]
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