Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

branding

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Each year InSites Consulting, SSI and No Problem! in Europe comes out with a fantastic global survey of social media adoption and consumer behavior. The 2012 report came out two weeks ago (full 120-slide report here), and of acute interest is these three charts. The survival of your business will turn on your ability to […]

Each year InSites Consulting, SSI and No Problem! in Europe comes out with a fantastic global survey of social media adoption and consumer behavior. The 2012 report came out two weeks ago (full 120-slide report here), and of acute interest is these three charts. The survival of your business will turn on your ability to …

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Part 1 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. A few days ago, InSites Consulting, SSI and No Problem! launched their “Social Media around the World 2012” study. One of the main conclusions of this year’s edition is the consumer’s eagerness to help companies on a structural …

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Much has been made of arguably elusive, fickle and distrustful social consumers equally adept at social media, exposing your products or services, and moving on to the latest social technology. Yet approached appropriately, the media-savvy consumer is equally disposed to serve as your brand champion using their own social media channels. Here’s a breakdown of …

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With each passing day political parties and citizens, business leaders and employees, and brands and consumers, have an increasing array of media outlets through which to share and access personal information. As such, it’s more important than ever to own and manage your reputation before another person or institution defines it for you. This is …

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With so much understandable anxiety over budget allocation and concrete ROI, especially is you’re a small company, it’s valuable to study the best practices of those brands that have earned their way into the likability Hall of Fame. So here’s ten brands that are each among the most liked and a unique strategy they employ …

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A subtle but powerful shift is underway as brands and platforms that have thrived, in part, through social media are now trading up into traditional media territory on the strengths of the eyeballs and engagement they have captured.  To illustrate I want to share three examples. 1. GOOGLE HANG-OUTS ON AIR: Google wants this new …

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