Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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In today’s hyper competitive world it’s increasingly difficult for brands to distinguish themselves from the competition. The internet, e-commerce adoption, globalization and other disruptions are lowering the barriers to entry across industries which is further crowding markets. For your brand to stand out in the crowd, you must not only produce quality and innovative goods, […]

In today’s hyper competitive world it’s increasingly difficult for brands to distinguish themselves from the competition. The internet, e-commerce adoption, globalization and other disruptions are lowering the barriers to entry across industries which is further crowding markets. For your brand to stand out in the crowd, you must not only produce quality and innovative goods, …

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Sustainable Brands, Vancouver: Speakers Not To Miss Sustainable Brands annual conference is a must attend gathering for executives and marketing professionals interested in building purposeful brands. This year, Sustainable Brands Vancouver brings together some of the  world’s most innovative thought leaders and business professionals to share insights and strengthen community. Entrepreneurs and sustainability experts present …

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Partnerships are an essential component of running a successful business. As the new wave of socially conscious consumers demand that companies give back to society, purposeful partnerships are increasingly important. Purposeful collaborations help define your brand and create a powerful narrative that can distinguish your business from the competition. Social impact can serve as an …

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After President Trump’s response to the tragedy of Charlottesville, Va. numerous members of Trump’s economic advisory groups resigned, which ultimately resulted in the President terminating both the Manufacturing Council and the Strategy & Policy Forum. The corporate response to Charlottesville and President Trump’s reaction to it offer valuable lessons in the increasingly important role of …

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I recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and Senior Global Marketing Manager, Jay Curley. In contrast to the majority of brand marketers who think in a very similar way when it comes to leveraging their …

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Video Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or investments and to double down on cost-cutting and other traditional recession basics. This talk will …

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