Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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Artificial intelligence is having a moment — a loud, unruly, impossible-to-ignore moment. It’s the thunderclap in every boardroom, the whispered worry in every classroom, and the headline nobody can escape. And with every new advancement, the chorus of questions gets louder: Where’s this going? Who’s in charge? Are we even ready? But walk into a […]

Artificial intelligence is having a moment — a loud, unruly, impossible-to-ignore moment. It’s the thunderclap in every boardroom, the whispered worry in every classroom, and the headline nobody can escape. And with every new advancement, the chorus of questions gets louder: Where’s this going? Who’s in charge? Are we even ready? But walk into a …

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Rick Ridgeway has always been drawn to the edges of what’s possible. As one of the original architects behind the Sustainable Apparel Coalition, now known as Cascale, and a longtime leader at Patagonia, he’s spent the last 15 years proving that the biggest lever for sustainability isn’t competition, but collaboration. Now, that model is evolving again. At …

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The apparel industry has trained consumers to constantly expect more—more drops, more trends, more discounts—while the costs of that model are passed onto people and the planet.  Against that noise, DUER, a Canadian performance apparel brand founded in Vancouver by denim veteran Gary Lenett, is building a different kind of signal: clothing that looks good, …

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In today’s hyper competitive world it’s increasingly difficult for brands to distinguish themselves from the competition. The internet, e-commerce adoption, globalization and other disruptions are lowering the barriers to entry across industries which is further crowding markets. For your brand to stand out in the crowd, you must not only produce quality and innovative goods, …

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Sustainable Brands, Vancouver: Speakers Not To Miss Sustainable Brands annual conference is a must attend gathering for executives and marketing professionals interested in building purposeful brands. This year, Sustainable Brands Vancouver brings together some of the  world’s most innovative thought leaders and business professionals to share insights and strengthen community. Entrepreneurs and sustainability experts present …

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Partnerships are an essential component of running a successful business. As the new wave of socially conscious consumers demand that companies give back to society, purposeful partnerships are increasingly important. Purposeful collaborations help define your brand and create a powerful narrative that can distinguish your business from the competition. Social impact can serve as an …

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