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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Brands

August 31, 2011 by Simon Mainwaring

Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, Robert is a world authority on the future of digital media and someone I highly […]

Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, Robert is a world authority on the future of digital media and someone I highly …

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Filed Under: Capitalism, Causes, Community, CSR, Future, Government, Non-profits, Social, Technology, Thinking, We First Tagged With: Brands, Community, Consumers, Future, non-profits, Online communities, Social media, Technology, Values, We First

August 25, 2011 by Simon Mainwaring

This September marks the fifth anniversary for charity: water, and I’ve had the priviledge of knowing some of the people involved in the organization for much of that time. I first met its founder, Scott Harrison when he was out here speaking in Los Angeles 3 years ago. He was incredibly unassuming in his manner …

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Filed Under: Brands, Causes, Community, Future, Non-profits, Optimism, Philanthropy, Purpose, Thinking, Values, We First Tagged With: Brands, Causes, charity water, Community, Future, non-profits, Paull Young, Scott Harrison, Social change, Social media, Technology, Values, We First

August 24, 2011 by Simon Mainwaring

I’m really excited to be speaking at the Images and Voices of Hope world summit in September in New York. I wanted to share the event with you because it addresses what I think is a very important question. The theme for this year’s event is “Mind Full Media” and the conference is designed to answer …

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Filed Under: Brands, Community, Conferences, Creativity, Future, Purpose, Social, Technology, Thinking, Values, We First Tagged With: Brands, Causes, Community, Creativity, Future, Online communities, Social change, Social media, Values, We First

August 22, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=Gf5nRfL9_78 Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. SM:  Hi, I’m Simon …

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Filed Under: Advertising, Brands, Creativity, Future, Media Tagged With: Advertising, Brands, Chuck Carey, Consumers, Design, Troika

August 19, 2011 by Simon Mainwaring

A new partnership emerged this week that is exciting on several levels. On Tuesday, Mashable announced that GOOD magazine had acquired the social networking platform for non-profits called Jumo that was started by Chris Hughes who helped to create Facebook and was instrumental in President Barack Obama’s 2008 social media campaign. There are three key reasons …

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Filed Under: Brands, Community, Creativity, Future, Non-profits, Social, We First Tagged With: Brands, Community, non-profits, Online communities, Social change, Social media, We First

August 12, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=_0FNtp_a5-c Yesterday I had the pleasure of meeting Blake Canterbury, founder of BeRemedy.org, which is a smart new idea for using social media to enlist community support to solve problems within that community. here’s what he had to share. SM: Blake, real pleasure to meet you. Tell us, what is BeRemedy? BC: BeRemedy is the …

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Filed Under: Brands, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Community, Consumers, CSR, Future, non-profits, Social change, Social media, We First

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