Brands

August 10, 2011 by Simon Mainwaring

Over the last eighteen months we have seen a remarkable series of events that have been driven in part by social media. Protests during the Arab Spring revolutions in Tunisia, Bahrain, Yemen and Saudi Arabia, as well as those that continue today in Egypt, Libya and Syria, were amplified using social media. The riots in London and through the […]

July 27, 2011 by Simon Mainwaring

One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what …

July 20, 2011 by Simon Mainwaring

I wanted to share a new app which I think makes a powerful statement about where the emphasis needs to be in the social business marketplace. It’s called We&Co and launched in Atlanta this week. Building on Foursquare’s API, We&Co shifts the emphasis from place to people by simply enabling people to say “thank you.” What’s …

July 18, 2011 by Simon Mainwaring

In We First I promote brand and cause partnerships because they provide benefits to both parties. Building on Part 1 of this story that examined the benefits to brands, today we examine what is the benefit to a cause that partners with a company? I had the great pleasure of speaking with Mark Horvarth, founder of …

July 10, 2011 by Simon Mainwaring

http://youtu.be/pXtlCjG5_Wk In We First I champion brand and cause partnerships because they provide benefits to both parties. So what is the value to a brand that supports a cause and what value does a cause find in such a partnership? I recently had the pleasure of speaking to Connie Burke, of General Motors North Central …