http://youtu.be/1ggZNnI3U8c As the intersection between social, mobile and gaming technologies hurtles towards us, new platforms are being inventing that transform the advertising landscape as we know it. Kiip is a most recent example that gives brands the opportunity to reach gamers exactly where they live at their critical point of engagement – when they reach […]
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As the business marketplace moves closer towards being a comprehensive social experience, the onus falls upon brands to be more defined in terms of what they stand for, their core values and how they communicate them to their community of customers. While that may sound simple it’s very complicated to execute. Here’s why: In a […]
Read Morehttp://www.youtube.com/watch?v=q8xd0wV6Peo SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives. I’m super excited to talk to him about a new project that he just announced that is potentially transformative for […]
Read MoreI wanted to share with you an inspiring example of how a corporation is reaching out to its customers in a meaningful way. The brand in question is called Panera Cares Café. As you walk inside the store, everything looks exactly the same as every one of the other Panera Bread restaurants across the United […]
Read Morehttpv://www.youtube.com/watch?v=GjCRcdK9AkA I recently had the pleasure of catching up with a blogger I greatly admire, Valerie Maltoni (@conversationage), and she shared some of her invaluable insights into effective social strategy and the art of conversation between brands and consumers. SM: Valeria, can you explain to us what you do in and around the art of […]
Read MoreAs the business marketplace continues to integrate social technology, it’s tempting to say that the arrival of social media is as revolutionary as the digital revolution was ten years ago. It’s also tempting to think that social media agencies will rob traditional media companies, whether they are advertising agencies or PR firms, of a large […]
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