Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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I wanted to share with you an inspiring example of how a corporation is reaching out to its customers in a meaningful way. The brand in question is called Panera Cares Café. As you walk inside the store, everything looks exactly the same as every one of the other Panera Bread restaurants across the United […]

I wanted to share with you an inspiring example of how a corporation is reaching out to its customers in a meaningful way. The brand in question is called Panera Cares Café. As you walk inside the store, everything looks exactly the same as every one of the other Panera Bread restaurants across the United …

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httpv://www.youtube.com/watch?v=GjCRcdK9AkA I recently had the pleasure of catching up with a blogger I greatly admire, Valerie Maltoni (@conversationage), and she shared some of her invaluable insights into effective social strategy and the art of conversation between brands and consumers. SM: Valeria, can you explain to us what you do in and around the art of …

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As the business marketplace continues to integrate social technology, it’s tempting to say that the arrival of social media is as revolutionary as the digital revolution was ten years ago. It’s also tempting to think that social media agencies will rob traditional media companies, whether they are advertising agencies or PR firms, of a large …

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httpv://www.youtube.com/watch?v=88C5hHSrN7I A couple of nights ago I had the chance to watch Randi Zuckerberg interview Rainn Wilson and James Gunn at the Mashable House event at SXSW conference in Austin, Texas (apologies for the sound being a little low). Wilson and Gunn talked about their upcoming movie ‘Super’. Hilarious it was but the interview was …

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Many academics, authors and bloggers are taking a hard look at the practice of capitalism with a view to a more sustainable future that ensures prosperity for more people both here in the United States and around the developing world. This necessarily involves an examination of the private sector and the relationship between brands and …

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More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses.  Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. Let me explain. There is …

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