Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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The We First concept refers to the intimately connected global community that we now live in. But it also refers to a community of  brands, cause-marketers, social entrepreneurs and regular people all around the world who have individually committed to driving social change. Every individual effort deserves to be celebrated because each serves as a permission […]

The We First concept refers to the intimately connected global community that we now live in. But it also refers to a community of  brands, cause-marketers, social entrepreneurs and regular people all around the world who have individually committed to driving social change. Every individual effort deserves to be celebrated because each serves as a permission …

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httpv://www.youtube.com/watch?v=Q-nWKaCZBjQ Visit www.wefirstbook.com Hi, I’m Simon Mainwaring. Thanks for your time and your support of my blog. Over the last two years we’ve been looking at a few really important questions. How does the economy recover? How does your company keep growing? How do we improve the lives of millions of people suffering around the …

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I’ve written a lot about the need for listening on the part of brands if they want to engage consumers. Brian Solis wrote a great post yesterday on whether brands have any answers even if they do. Valerie Maltoni wrote a really insightful post about the three types of listening that are critical to brands. …

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Millennials are often seen to as the Holy Grail of marketing partly because of their disposal income and partly because their tech-savvy means they can be reached in so many ways. The biggest mistake brands make, however, is to think they reach Millennials through technology. According to this new survey from the Pivot Center, the …

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httpv://www.youtube.com/watch?v=7ellTfDH0eg This video explains the latest in cash registers from Intel, but it also opens the door to the future of corporate social responsibility and consumer contributions. Companies, programs, platforms and apps like RED, Brand Karma, Good Guide and SocialVest, are already doing an amazing job of integrating living and giving but now let’s put …

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