Brands

August 30, 2010 by Simon Mainwaring

One of the most common mistakes brands make is the goal they set for themselves once they engage with social media. “How do we reach 1 million followers in 12 months” or “What’s the fastest way to get to 200,000 Facebook fans?” Brands do this for several reasons. They are competitive – as they have to […]

August 25, 2010 by Simon Mainwaring

The title for this post paraphrases a quote from a Chinese salesman featured in a story on counterfeit products in the New York Times magazine last weekend. While the salesman was speaking directly to accusations regarding the legality of selling counterfeit sneakers, he touched on a much larger issue for marketers. Since the birth of …

August 23, 2010 by Simon Mainwaring

As anyone who works in the advertising or entertainment business will tell you, their industry is undergoing seismic changes in the face of new technology that enables both business and consumers to create content at virtually no cost. This means old business models no longer apply, job titles are changing and most businesses are being …

August 19, 2010 by Simon Mainwaring

Yesterday Facebook announced its much anticipated entry into the location based services. Unlike Google Places which is a search tool, Facebook Places is a check-in service focused on social interaction. You simply use your phone to tell people where you are, who you are with and find out others nearby. This then can also be …

August 17, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=HwbX4HUOdE8&feature=related I wanted to share with you this video of a speech by Nicolas Christakis from the Harvard Dept. of Sociology, on the shaping powers of social networks. He does a wonderful job of explaining stastically the forces and dynamics that drive social networks. In this case he uses the case of obesity to demonstrate …