Brands

August 11, 2010 by Simon Mainwaring

Nestle’s PR disaster over palm oil harvesting continues to damage the brand. Despite the fact that Nestle dropped the palm oil harvesters responsible for the deforestation that threatened the survival of orangutans, a company called Sinar Mas, it’s Nestle’s handling of the issue on Facebook that keeps backfiring. The most recent issue is the fact […]

August 9, 2010 by Simon Mainwaring

There is no shortage of posts explaining how critical it is for brands to leverage social media, build a community and lead with a listening ear. I have written several myself. Yet the distraction of new technology – breathlessly hyped online – continues to lead many brands to believe that social media tools are an …

August 6, 2010 by Simon Mainwaring

I woke up this morning and read this post by Robert Kuttner in Huffington Post. I think his opening points are spot on. He tells us that Wall Street and BP demonstrate the same problem. In both cases, a powerful, politically protected industry invented something that could not easily be repaired when it broke. We …

August 4, 2010 by Simon Mainwaring

When it comes to making the world a better place, corporations are often accused of apathy (the flip-side of blind self-interest). But if consumers are truly committed to social change, they must answer the same challenge. That’s why I think SocialVest is such as smart idea. It makes giving almost effortless removing yet another barrier …

May 16, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=n1ANVCDHYA4 If only these walls could talk, the saying goes. In the case of the N building near Tachikawa station in Japan they do. In fact the whole building facade has been transformed into a real time dialogue between smart phones and what’s going on inside the store. All you do is hold your phone up …