Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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After President Trump’s response to the tragedy of Charlottesville, Va. numerous members of Trump’s economic advisory groups resigned, which ultimately resulted in the President terminating both the Manufacturing Council and the Strategy & Policy Forum. The corporate response to Charlottesville and President Trump’s reaction to it offer valuable lessons in the increasingly important role of […]

After President Trump’s response to the tragedy of Charlottesville, Va. numerous members of Trump’s economic advisory groups resigned, which ultimately resulted in the President terminating both the Manufacturing Council and the Strategy & Policy Forum. The corporate response to Charlottesville and President Trump’s reaction to it offer valuable lessons in the increasingly important role of …

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I recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and Senior Global Marketing Manager, Jay Curley. In contrast to the majority of brand marketers who think in a very similar way when it comes to leveraging their …

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Video Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or investments and to double down on cost-cutting and other traditional recession basics. This talk will …

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A powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides of business (see ‘Rise of the Robots’), but they will soon transform brand marketing just as …

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John Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression is a discreet representation of your core values becomes paramount in today’s shifting consumer landscape, and, this is ever more imperative when evaluating sponsorship allocations and relationships. Now in its …

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As brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your actions, commitment and messaging come from a place of authenticity. The enduring partnership between John Varvatos and Stuart House is a model for meaningful impact achieved …

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