Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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The launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons. Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives. Secondly, as with any new business model, there is […]

The launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons. Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives. Secondly, as with any new business model, there is …

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View more presentations from Simon Mainwaring. Here are my slides from Connect Now in Sydney today. The topic is: “How Non-profits think like For Profits”. I’m sharing these here because I want the seminar to be a creative exchange rather than a lecture. To that end I’ve collected a lot of examples of best practices in the social …

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Craig Davis, Chief Creative Officer at Publicis Mojo and a fellow Aussie, just launched a wonderful site to help people distinguish between good (karma) brands and bad (karma) brands. It’s called BrandKarma and it’s the first brand-centric social media platform. As you can see from the image it allows you to select companies by sector …

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AdAge recently did a great article on micro-sponsorship highlighting leading brands like Quaker Oats and Pepsi that are reaching out to communities for their stories and ideas around positive social change. To me this begs the question, are these marketing or research campaigns? In my mind they’re a little of both and a smart thing …

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The old adage goes, “It’s not what you say, it’s how you say it”. This has never been more true than in the days of social media. So how do you create effective content? How to you capture attention, engage hearts and minds and drive conversation. I’ve been getting this question a lot (and it …

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This is such a period of amazing transformation for brands, the advertising industry, corporations, media and consumers. Each player not only has to make sense of a new marketplace but has to remake themselves in order to thrive. Finally they have to let others know about it or they’ve wasted all that effort. The same …

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