Here are few examples of Lawrence’s design work and you can always reach him here.
Here are few examples of Lawrence’s design work and you can always reach him here.
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The great folks at Mashable posted this engaging viral video yesterday, rightly arguing that VW had hit the bulls-eye when creating this viral campaign. It not only confirmed their theory that making the world more fun can improve people’s behavior, it also demonstrated a fact that is easily forgotten as we over-think marketing and new …
Read MoreMy first post in the series focused on conceptual and design fundamentals when planning to build an online community. These came from my experience with brands like ONE.org, Brine and the E.I.F. This post ranks design priorities and outlines the role of the landing page. Ultimately, the success of an online community turns on whether …
Read MoreI was driving down the 10 freeway in L.A. on Sunday with my kids when I saw the billboard above made out of flowers perched on the embankment. Its part of the Prius ‘Harmony’ campaign created by Saatchi, LA (led by Mike McKay and Andrew Christou), and I wanted to share why I think its …
Read MoreToo often online efforts raise awareness but fail to motivate behavior. Yet that’s what brands need to do whether they want to sell more widgets or change the world for the better. And when those efforts fail, brands understandably become disillusioned, cynical or suspicious of online community building. Yet they have never experienced the power …
Read MoreThe chart above does a handy job of breaking down the various choices available to us for communication. On the one hand, its easy to interpret this variety of choice as freedom, and equally easy to imagine that such freedom enriches our lives. On the other hand, the choices above (most of which did not …
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