Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

by

I recently had the chance to work with a great brand, Brine (top lacrosse brand in the country), and their partner ad agency, JWT Detroit (whose digital arm and Honest deserve huge props for building the site and app so quickly). The challenge was to bring a little edge to the brand without cannabilising the […]

I recently had the chance to work with a great brand, Brine (top lacrosse brand in the country), and their partner ad agency, JWT Detroit (whose digital arm and Honest deserve huge props for building the site and app so quickly). The challenge was to bring a little edge to the brand without cannabilising the …

Read More

by

1. BE HUMAN No matter what you say, or where you say it, people won’t hear you unless they can see themselves in your brand. So speak from a human truth. It can be funny, thoughtful, serious or stupid. That’s how people really are. If you don’t, you and your potential customer might as well …

Read More

by

I was thinking about what we do as people, about the images we present of ourselves to others – consciously or not – to manage how we are perceived. Often, as I have done myself, we present an image that is so foreign to who we are it’s like someone you don’t even know. Aging, …

Read More