Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions as a third pillar of social change in support of government and philanthropy. Its site […]

Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions as a third pillar of social change in support of government and philanthropy. Its site …

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I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and behavior, and helps us think through the ways we must reframe our businesses and our …

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http://www.youtube.com/watch?v=C_yg02dWvkQ I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a link to Mark’s great slideshare presentation. SM: Hi, I’m Simon Mainwaring and I’m here …

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The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as singularly associated with a positive impact on society as Steve Jobs was for humanizing design? …

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http://www.youtube.com/watch?v=zMElY6pIA08 Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM:  Hi, I’m Simon Mainwaring and I’m here at IVOH in the Catskills, and I’m here with …

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In the context of the global economic meltdown, the Great Recession that followed, and the most recent protests around the Occupy Wall Street movement, it seems relevant to consider what fresh responses to trading practices are being volunteered to temper the worst excesses of ‘Me First’ financial practices.  A new book by Michael Martin called …

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