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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Causes

May 2, 2016 by Simon Mainwaring

John Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression is a discreet representation of your core values becomes paramount in today’s shifting consumer landscape, and, this is ever more imperative when evaluating sponsorship allocations and relationships. Now in its […]

John Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression is a discreet representation of your core values becomes paramount in today’s shifting consumer landscape, and, this is ever more imperative when evaluating sponsorship allocations and relationships. Now in its …

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Filed Under: Brands, Purpose Tagged With: Brands, Causes, Community, Social change

April 18, 2016 by Simon Mainwaring

As brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your actions, commitment and messaging come from a place of authenticity. The enduring partnership between John Varvatos and Stuart House is a model for meaningful impact achieved …

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Filed Under: Brands, Causes Tagged With: Brands, Causes, Community, leadership

March 22, 2016 by Simon Mainwaring

Strategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s own brand image. Today, we see industries and business models converging at ever-increasing speeds merging the lines between profit and purpose. Brand building by association, however, can have untended consequences …

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Filed Under: Brands, Causes Tagged With: branding, Causes, Marketing, Values

March 11, 2016 by Simon Mainwaring

The marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social technologies to amplify awareness, loyalty and sales. What few brands understand, however, is what makes …

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Filed Under: Brands, Purpose Tagged With: Brands, Causes, Millennials, purpose

December 1, 2015 by Simon Mainwaring

Prosperity is not the wealth of a few, but the well being of many. It’s something I came to believe after seeing the damaging knock-on effect of the global economic meltdown as it cascaded from Wall Street to Main Street to people’s jobs, healthcare and happiness all around the world. Yet here we are, several …

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Filed Under: Purpose, Social Tagged With: Causes, Philanthropy, purpose, Social change

September 23, 2014 by Simon Mainwaring

Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe their brand stories in terms of global stewardship for positive social change. With 55 percent …

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Filed Under: Brands, Causes, Community, Conferences, Consumers, CSR, Future, Innovation, Leadership, Purpose, Social, Sustainability, Thinking Tagged With: branding, Brands, Business, Cause marketing, Causes, Community, Consumers, CSR, Future, Inspiration, leadership, Marketing, Online communities, purpose, Social change, social good, sustainability

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