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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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June 29, 2011 by Simon Mainwaring

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start? Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. […]

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start? Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. …

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Filed Under: Brands, Capitalism, Community, Consumers, CSR, Future, Purpose, Social, Thinking, We First Tagged With: Brands, Causes, Community, Consumers, Future, Social media, We First

June 27, 2011 by Simon Mainwaring

http://youtu.be/UYGqUeIfelg I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. SM: Hi, I’m Simon …

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Filed Under: Causes, Community, Creativity, Future, Leadership, Purpose, Thinking, Values Tagged With: Causes, Community, Creativity, Online communities, Social change, Values

June 24, 2011 by Simon Mainwaring

I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes. Here’s what he shared about branding, giving and the personal satisfaction that comes …

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Filed Under: Advertising, Brands, Causes, Community, Consumers, CSR, Future, Non-profits, Purpose, Social, Values, We First Tagged With: Causes, Consumers, CSR, Social media, TOMS

June 22, 2011 by Simon Mainwaring

I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes. Here’s what he shared about branding, giving and the personal satisfaction that …

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Filed Under: Advertising, Brands, Capitalism, Causes, Future, Government, Purpose, Social, We First Tagged With: Brands, Causes, Community, Creativity, CSR, non-profits, Social change, We First

June 20, 2011 by Simon Mainwaring

The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world at large. But to get there CEOs must make several critical changes that are each …

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Filed Under: Advertising, Brands, Capitalism, Community, Consumers, Economy, Future, Globalization, Government, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Consumer behaviour, Corporations, Future, Marketing, Social media, We First

June 7, 2011 by Simon Mainwaring

Today is launch Day for We First. I am so proud to be a part of the conversation that is allowing brands and consumers to make a bigger positive impact on the world and to find greater fulfillment themselves. This launch film is the ultimate expression of We First. It was made possible by the …

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Filed Under: Advertising, Books, Brands, Capitalism, Community, Consumers, CSR, Future, Non-profits, Optimism, Other, Philanthropy, Social, Thinking, We First Tagged With: Advertising, Brands, Causes, Community, CSR, Future, Marketing, non-profits, Social media, We First

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