httpv://www.youtube.com/watch?v=e5sJQJYknsc As part of We First thinking, I have championed the use of social technology to scale positive chnage. a shift in the way brands and their communities relate. I had the pleasure of speaking to Stephen Johnson at SXSW about exactly how they are using a community engine to do just that. Here’s some […]
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httpv://www.youtube.com/watch?v=hAf4507-cA0 SM: Hi I’m Simon Mainwaring and I’m here with Katya Andresen, who is the COO of Network For Good. She is doing a wonderful outreach on behalf of the victims of the Tsunami in Japan. Tell us about what NFG is doing in a fundraising capacity. KA: Network for Good makes it easy to […]
Read MoreMuch has been written about Groupon’s PR missteps at the Superbowl over the last two days. Their three ads (representing a $3 million ad buy) poked fun at celebrity-endorsed PSAs for endangered whales, the Brazilian rainforest, and Tibet. The ads were variously described as in bad taste or simply poor communications because they failed to mention that Groupon […]
Read MoreThe most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways. The currency of universal values make brands […]
Read MoreThe need to scale positive social change is immediate and pressing. Too many men, women and children around the world are suffering, often needlessly, because they’re not getting the help they need. At the other end of the prosperity equation, donations to worthy causes suffer from the high costs of marketing, donor fatigue and successive […]
Read MoreThis weekend I had the great pleasure of seeing a presentation by charity:water founder, Scott Harrison. His mission is compelling. The desperate need to get clean drinking water to a billion people around the world is urgent and potentially life saving on a massive scale. A staggering 5000 children die of water borne disease each […]
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