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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Chobani

September 10, 2018 by Simon Mainwaring

Neoclassical economist Milton Friedman would argue that to maximize profit, companies should strive to get the cheapest labor required to manufacture a market-ready product. Indeed, many corporations outsource work to sweatshops in developing countries where labor is cheap and laws are lenient. In practice, however, strong teams build strong businesses. Recent research from Deloitte show […]

Neoclassical economist Milton Friedman would argue that to maximize profit, companies should strive to get the cheapest labor required to manufacture a market-ready product. Indeed, many corporations outsource work to sweatshops in developing countries where labor is cheap and laws are lenient. In practice, however, strong teams build strong businesses. Recent research from Deloitte show …

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Filed Under: Community, Leadership, Purpose Tagged With: Chobani, Culture, purpose, social impact

June 22, 2017 by Simon Mainwaring

I recently had the chance to speak at the ‘Better by Design’ CEO Summit in New Zealand and got to spend some time with Leland Maschmeyer, Chobani first Chief Creative Officer.  We took a few minutes to discuss how the company is reengineering its culture, its leadership within the industry, and its role in society at-large …

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Filed Under: #SimonOnBrand, Brands, Creativity, Purpose Tagged With: Better By Design, Chief Creative Officer, Chobani, Leland Maschmeyer

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