Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

climate change

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Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world. A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant […]

Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world. A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant …

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In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s …

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