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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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CMO

January 22, 2019 by Simon Mainwaring

SAP is one of the largest technology companies in the world. Its Chief Marketing Officer, Alicia Tillman, sat down with We First’s Simon Mainwaring to discuss how SAP, acutely aware of its innovative global reach in practically every industry and line of business, activates its purpose to not only drive business solutions and growth but, […]

SAP is one of the largest technology companies in the world. Its Chief Marketing Officer, Alicia Tillman, sat down with We First’s Simon Mainwaring to discuss how SAP, acutely aware of its innovative global reach in practically every industry and line of business, activates its purpose to not only drive business solutions and growth but, …

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Filed Under: Brands, Consumers, Future, Leadership, Purpose Tagged With: CMO, Corporate Social Responsibility, Customer service, Global Brand Initiative, sap

April 24, 2014 by Simon Mainwaring

Sustainability is an ever-evolving conversation that is becoming increasingly sophisticated in the demands it places on brands. For instance, several decades ago it was considered a competitive advantage to be called a green company, yet after more and more brands co-opted this message it lost its meaning. Today, with so many large corporations making significant …

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Filed Under: Conferences, CSR, Future, Leadership, Sustainability, Values Tagged With: brand leadership, CMO, CSO, employee engagement, Sustainable Brands

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