• Skip to primary navigation
  • Skip to main content

Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

  • Speaking
  • Topics
  • Books
  • Podcast
  • Blog
  • Courses
  • About

Coca Cola

August 10, 2017 by Simon Mainwaring

Current demand for natural resources exceeds our planet’s carrying capacity.  We are consuming natural resources and generating waste at a faster rate than the planet can regenerate; essentially, borrowing natural capital from future generations. Last week was 2017 Earth Overshoot Day, which means we used up the entire allotment of natural resources, greenhouse gas emissions, and […]

Current demand for natural resources exceeds our planet’s carrying capacity.  We are consuming natural resources and generating waste at a faster rate than the planet can regenerate; essentially, borrowing natural capital from future generations. Last week was 2017 Earth Overshoot Day, which means we used up the entire allotment of natural resources, greenhouse gas emissions, and …

Read More

Filed Under: Globalization, Sustainability Tagged With: 2017 Earth Overshoot Day, Apple, BMW Group, Coca Cola, Goldman Sachs, Good360, Google, Higg Index, Panda Pay, Sustainable Apparel Coalition, Walmart, We Mean Business Coalition

February 6, 2017 by Simon Mainwaring

At this year’s Super Bowl, Budweiser aired a commercial called “Born the Hard Way” that not only showcased its longstanding history of crafting beer in America, but also prompted discussion about cultural issues larger than the industry or brand itself. The short film highlighted co-founder Adolphus Busch’s journey to America and how he first received unwelcoming …

Read More

Filed Under: Advertising, Leadership, Purpose, Social Tagged With: 84 Lumber, Airbnb, Audi, Budweiser, Coca Cola, Kia, Super Bowl 2017

September 10, 2014 by Simon Mainwaring

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where …

Read More

Filed Under: Brands, Causes, Community, Conferences, CSR, Leadership, Media, Non-profits, Purpose, Sustainability, Thinking, Values Tagged With: branding, Brands, Business, Causes, Coca Cola, CSR, Facebook, IBM, Marketing, non-profits, Nutiva, Participant Media, Patagonia, purpose, seminar, social branding, social business, Social change, sustainability, unilever, Values, We First

July 22, 2014 by Simon Mainwaring

Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles …

Read More

Filed Under: Brands, Community, Consumers, CSR, Purpose, Sustainability, Values Tagged With: Brands, Coca Cola, Community, Consumers, Creativity, CSR, Future, Inspiration, leadership, purpose, sustainability, Values

July 9, 2014 by Simon Mainwaring

Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they …

Read More

Filed Under: Community, CSR, Leadership, Sustainability, Thinking Tagged With: Brand, Coca Cola, CSR, employee engagement, Marketing, Social media, story telling, supply chain, sustainability, transparency, unilever, Zara

March 19, 2014 by Simon Mainwaring

Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how today’s biggest corporations have the best chance to drive social change on a global scale. …

Read More

Filed Under: Brands, Values, Videos Tagged With: Brand Leadership Summit, Coca Cola

  • Page 1
  • Page 2
  • Go to Next Page »

Say Hello!

  • simon@wefirstbranding.com
  • +1.310.450.0352

Stay Informed

©2025 We First Inc. All rights reserved.