The most powerful media inspires, motivates and brings us together around issues that matter. Companies that join cultural conversations and build movements carve out a competitive advantage. They foster consumer relationships that go deeper than transactional exchanges. While a novel concept decades ago, purpose is now a core component of what consumers expect from the brands they do business with.
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Another week, another vlog. This week it’s all about how to use language persuasively in a way that defines your business and core values. We need to make sure though that our language in time evolves with our business models so that we can relate to our clients and the marketplace at large as effectively […]
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