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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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June 27, 2011 by Simon Mainwaring

http://youtu.be/UYGqUeIfelg I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. SM: Hi, I’m Simon […]

http://youtu.be/UYGqUeIfelg I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. SM: Hi, I’m Simon …

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Filed Under: Causes, Community, Creativity, Future, Leadership, Purpose, Thinking, Values Tagged With: Causes, Community, Creativity, Online communities, Social change, Values

June 22, 2011 by Simon Mainwaring

I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes. Here’s what he shared about branding, giving and the personal satisfaction that …

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Filed Under: Advertising, Brands, Capitalism, Causes, Future, Government, Purpose, Social, We First Tagged With: Brands, Causes, Community, Creativity, CSR, non-profits, Social change, We First

June 17, 2011 by Simon Mainwaring

From everyone here at We First, huge thanks for the incredible support with the We First book launch last week. To everyone who bought a copy of the book, who tweeted or retweeted the book’s message, who shared the launch film, who passed on the TEDxSF talk, or who posted an Amazon review, the successful launch …

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Filed Under: Advertising, Books, Capitalism, Community, Future, Social, Values, We First Tagged With: branding, Community, Social media, We First

June 9, 2011 by Simon Mainwaring

Each day more eyeballs and advertising spend migrates online, intersecting with social media and technologies that place new expectations on a brand. The social revolution currently under way is as profound as the digital revolution that transformed the marketplace fifteen years ago. As such, brands that bear the pain of change and rise to the …

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Filed Under: Advertising, Brands, Community, Consumers, Purpose, Social, Thinking, Values, We First Tagged With: Advertising, Brands, Community, Consumers, Future, Marketing, Social media, We First

June 7, 2011 by Simon Mainwaring

An investment in a book these days has to add value to your life. Not just because of the expense, but more so because of your investment of time. With that in mind I wanted to share ten reasons to read We First and to offer my thanks in advance for your support of its …

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Filed Under: Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Purpose, Social, Technology, Thinking, We First Tagged With: Advertising, Brands, Community, Consumers, Creativity, CSR, Future, non-profits, Social change, Social media, We First

June 7, 2011 by Simon Mainwaring

Today is launch Day for We First. I am so proud to be a part of the conversation that is allowing brands and consumers to make a bigger positive impact on the world and to find greater fulfillment themselves. This launch film is the ultimate expression of We First. It was made possible by the …

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Filed Under: Advertising, Books, Brands, Capitalism, Community, Consumers, CSR, Future, Non-profits, Optimism, Other, Philanthropy, Social, Thinking, We First Tagged With: Advertising, Brands, Causes, Community, CSR, Future, Marketing, non-profits, Social media, We First

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