The internet has been ablaze this week with discussion around the impact of Facebook’s announcements at the f8 conference last week. Effectively Facebook has dismantled the walls between it and the entire web inviting conjecture that the entire web will become social and that Facebook is making a bid for control. From a user’s point […]
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Today was transformative for the Web. When Facebook announced that its ‘Like’ button is going to appear on publisher sites throughout the web they smashed their own dam walls positioning themselves as treasurer of the social currency of emotion. This not only gave Facebook the capacity to capture an almost unlimited amount of real-time consumer […]
Read MoreThe launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons. Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives. Secondly, as with any new business model, there is […]
Read MoreThis week I had the pleasure of speaking at Connect Now in Australia with some great people including @garyvee @briansolis @debs @missrogue @huxley @silkcharm @fibendall @worldnomads and @problogger (all great people to follow). We learned a lot from each other and the conference was a huge success so congrats to @SiobahnBilfun. At one point Gary and […]
Read MoreCraig Davis, Chief Creative Officer at Publicis Mojo and a fellow Aussie, just launched a wonderful site to help people distinguish between good (karma) brands and bad (karma) brands. It’s called BrandKarma and it’s the first brand-centric social media platform. As you can see from the image it allows you to select companies by sector […]
Read MoreI recently had the pleasure of sitting down with Max and Jason from Al Gore’s Current TV. As the stars of the hugely popular Still Up, they’re at the intersection of pop culture and social change. I asked them about what Current TV is up to, how they see new media facilitating social change and […]
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