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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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June 28, 2016 by Simon Mainwaring

The latest vlog on how and why you should increase the quality of your listening skills when attempting to make your marketing or business relevant to your customers or employees.

The latest vlog on how and why you should increase the quality of your listening skills when attempting to make your marketing or business relevant to your customers or employees.

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Filed Under: Brands, Consumers Tagged With: Business, Community, Consumers, Marketing

May 2, 2016 by Simon Mainwaring

John Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression is a discreet representation of your core values becomes paramount in today’s shifting consumer landscape, and, this is ever more imperative when evaluating sponsorship allocations and relationships. Now in its …

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Filed Under: Brands, Purpose Tagged With: Brands, Causes, Community, Social change

April 18, 2016 by Simon Mainwaring

As brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your actions, commitment and messaging come from a place of authenticity. The enduring partnership between John Varvatos and Stuart House is a model for meaningful impact achieved …

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Filed Under: Brands, Causes Tagged With: Brands, Causes, Community, leadership

March 11, 2016 by Simon Mainwaring

While many brands bemoan the fact that they now have to reach consumers across multiple social media channels, the wisest brands recognize this as an opportunity to inspire the people that buy their products to share their brand story and build their business. What these brands realize is that consumers want to work with brands …

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Filed Under: Brands, Leadership Tagged With: branding, Business, Community, Consumers

February 15, 2016 by Simon Mainwaring

Anyone who follows the insights revealed at the World Economic Forum each year benefits from their annual Global Risk Report that distills complex information from around the globe into a simple color-coded chart that reveals the greatest threats to our planet in any given year. These risks I color coded into five groups: Economic, Environmental, …

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Filed Under: Purpose, Sustainability Tagged With: Community, Future, leadership, sustainability

January 21, 2016 by Simon Mainwaring

It’s official. 2015 wasn’t just the hottest year on record. It left 2014 far behind according to NASA and NOAA that independently released figures this week. NASA reported that the earth was with a.13 degrees Celsius compared to an average annual variation normally measured in 100ths of a degree. NOAA saw an even greater rise …

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Filed Under: Future, Sustainability Tagged With: Brands, Community, Future, Values

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