Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Community

by

How do brands build or maintain a leadership position within their customer community? How do brands consistently engage and inspire audiences? What can brands do to shape culture, shift behavior and ultimately contribute to bettering our world? The domain of inspired activism is no longer restricted to non-profits and NGO’s, but has moved into the […]

How do brands build or maintain a leadership position within their customer community? How do brands consistently engage and inspire audiences? What can brands do to shape culture, shift behavior and ultimately contribute to bettering our world? The domain of inspired activism is no longer restricted to non-profits and NGO’s, but has moved into the …

Read More

by

If a brand truly wants to become a fast-growing category leader, it must do more than connect with customers across social media – it must inspire them to be an extension of their marketing department and build the brand. To achieve this, a brand must start inside the company before focusing on external-facing communications. Without …

Read More

by

David Bowie was that rare and gifted musician whose artistry elevated him to a household name for more than four decades. Here are ten observations of what we can learn from his brand. While authenticity remains constant, it’s expression can change. Chart your own course and culture will follow. Notoriety is found at blurred boundaries. …

Read More

by

As the nature and structure of brands continue to evolve towards new business models (products as services) and more robust sustainability commitments (sustainable mass transportation), so too has their role expanded beyond purely self-serving economic gains to influencing social and environmental regulation. Today’s progressive brands recognize the need for private sector’s involvement and voice across …

Read More

by

The climate change agreement reached in Paris this month has been met with a predictable blend of celebration and criticism from both sides of the debate. In fairness to critics the terms of the agreement are yet to be finalized and must overcome significant domestic obstacles among the signatories in terms of ratcheting down pollution. …

Read More

by

Peter Hinssen interviews Simon Mainwaring Peter Hinssen: Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Especially today – now that customers are so empowered, so vocal – marketing …

Read More