Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you write a book because you have ideas you want to share in the hope that […]

This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you write a book because you have ideas you want to share in the hope that …

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I wanted to take the time today to wish everyone a Happy Thanksgiving and share what I am so grateful for. The support of We First and the spirit of its community has been a real source of joy this year and I wish everyone a fantastic weekend with their friends and families in which …

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http://www.youtube.com/watch?v=xbaKz_nAYOo I recently had the chance to explore an interesting perspective on social media – that of Shireen, who as a member of the Brahma Kumaris at Peace Village in the Catskills, who provided invaluable insights into a more spiritual perspective on social technology. SM:  Hi I’m Simon Mainwaring, and I’m hear at IVOH at Peace Village …

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I’ve had the chance in the last year of visiting three exceptional places that are famous for their degree of creativity and marketplace dominance, and I wanted to share come common traits that seemed to factor into their success. The first is Weiden & Kennedy, perhaps the preeminent creative advertising agency in the world, where …

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Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions as a third pillar of social change in support of government and philanthropy. Its site …

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I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and behavior, and helps us think through the ways we must reframe our businesses and our …

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