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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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October 19, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=C_yg02dWvkQ I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a link to Mark’s great slideshare presentation. SM: Hi, I’m Simon Mainwaring and I’m here […]

http://www.youtube.com/watch?v=C_yg02dWvkQ I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a link to Mark’s great slideshare presentation. SM: Hi, I’m Simon Mainwaring and I’m here …

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Filed Under: Advertising, Books, Brands, Causes, Community, Future, Leadership, Optimism, Philanthropy, Social, Values, Videos, We First Tagged With: Advertising, Brands, Causes, Community, Future, non-profits, Social change, Values, We First

October 12, 2011 by Simon Mainwaring

The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as singularly associated with a positive impact on society as Steve Jobs was for humanizing design? …

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Filed Under: Brands, Causes, Community, CSR, Future, Leadership, Purpose, Technology, Thinking, Values, We First Tagged With: Apple, Brands, Causes, Community, Consumers, Future, Marketing, Nike, Social change, Technology, Values, We First

October 10, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=zMElY6pIA08 Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM:  Hi, I’m Simon Mainwaring and I’m here at IVOH in the Catskills, and I’m here with …

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Filed Under: Books, Brands, Community, Facebook, Future, Media, Mobile, Social, Technology, Twitter, Values, We First Tagged With: Brands, Community, Facebook, Future, Online communities, Social media, social network, Technology, Twitter, Values, We First

October 3, 2011 by Simon Mainwaring

For some time now I’ve been asserting that technology is teaching us to be human again. When I say this, I mean that the ability to witness and experience the lives of others anywhere around the world, often in real-time, awakens in us our innate empathy for each other. There are many recent examples including …

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Filed Under: Advertising, Brands, Causes, Community, Facebook, Future, Social, Technology, Thinking Tagged With: Brands, Community, Facebook, Future, Marketing, Online communities, Social change, Social media, social network, Technology, Values

September 26, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=pYHqTcUOzdQ In light of all the recent developments around social technology, from the launch of Google + to Facebook’s f8 conference launch of Timeline and Ticker last week, I felt it especially pertinent to share this interview with Sherry Turkle of MIT. What she invites us to consider is the human cost of our social media …

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Filed Under: Books, Brands, Causes, Community, Future, Leadership, Optimism, Social, Values Tagged With: Causes, Community, Creativity, Future, Marketing, Social change, Social media, social network, Technology, Values, We First

September 22, 2011 by Simon Mainwaring

This week marks the launch of Unthink, a new social network that positions itself as a counterpoint to Facebook and Google+ attacking what they describe as dishonest invasions of privacy. While there’s clearly room for another social network in the marketplace that offers users greater ownership of their content and privacy protection, the focus of …

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Filed Under: Advertising, Brands, Community, Creativity, Facebook, Future, Social, Thinking, Values, We First Tagged With: Advertising, Brands, Community, Facebook, Future, Marketing, Online communities, Social media, social network, Technology, Values, We First

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