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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Cone Communications

October 16, 2017 by Simon Mainwaring

They’re digitally connected, socially conscious, and open minded. Generation Z, born after 1994, is entering the workforce and growing into its purchasing power, which is forcing brands to take note of its preferences and lifestyle. In fact, this active and engaged generation will make up 40 percent of global consumers by 2020, so now’s the […]

They’re digitally connected, socially conscious, and open minded. Generation Z, born after 1994, is entering the workforce and growing into its purchasing power, which is forcing brands to take note of its preferences and lifestyle. In fact, this active and engaged generation will make up 40 percent of global consumers by 2020, so now’s the …

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Filed Under: Future, Technology Tagged With: Cone Communications, CSR, Gen Z, Millennials

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