Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing […]
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Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader at SAP’s annual conference, SAPPHIRE. The conference is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services.
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One of the greatest challenges that every brand faces today is the distance between theory and execution. Between understanding and action. Between the study of marketing and Returns on Investment. This is not their fault. Not only is it hard enough to meet the demands of your business on a daily basis, but now social technology […]
Read MoreEach year SXSW does a great job of engaging the interactive community by giving them a chance to vote on what sessions they want to see the following year. They receive thousands of submissions so this process is as necessary as it is inclusive. I would love to speak next year but I need your help […]
Read MoreNo one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple. I’ve spent much of the last year at conferences and events of all sizes, […]
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