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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Connecting Brands

April 29, 2018 by Simon Mainwaring

In today’s digitally connected word, the power to shift consumer behavior and influence social movements is derived from the ability to mobilize people around the world. Movements such as #BlackLivesMatter, #MeToo, #MarchForOurLives are impacting politics and changing culture in the United States and around the world. At the same time, advertising, digital marketing specifically, is […]

In today’s digitally connected word, the power to shift consumer behavior and influence social movements is derived from the ability to mobilize people around the world. Movements such as #BlackLivesMatter, #MeToo, #MarchForOurLives are impacting politics and changing culture in the United States and around the world. At the same time, advertising, digital marketing specifically, is …

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Filed Under: Brands, Consumers Tagged With: Connecting Brands, Consumers, New Books, New Power

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