Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumer

by

Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future success. X provides […]

Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future success. X provides …

Read More

by

The Clute Institute recently published an paper entitled, ‘From Push to Pull: Emerging Models of Mobilizing Resources’. It examines the shift from traditional “push” models to emerging “pull’ models in terms of how we organize and manage business, and how that shift will affect the way businesses interact with consumers and social activity in the …

Read More