Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

consumer activism

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In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s in this context that three recent strategic moves by major brands reveal what large brands must do to lead our future. 1. RISK MITIGATION: This week […]

In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s in this context that three recent strategic moves by major brands reveal what large brands must do to lead our future. 1. RISK MITIGATION: This week …

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At the end of 2010 I wrote about the ‘Coming Decade of Radical Transparency.’ My prediction for 2012 was the ‘Rise of Consumer Activism.’ We now find ourselves in mid-2013 and these two issues have combined, leaving brands facing a well-informed, media-savvy and mobilized audience intent on punishing behavior that does not serve the greater good. …

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No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the way brands deal with their customers. And while the currency that marketers trade is still …

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