Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumer behaviour

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The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world at large. But to get there CEOs must make several critical changes that are each […]

The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world at large. But to get there CEOs must make several critical changes that are each …

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For a long time advertising has operated on a conceit that brands and consumers were in dialogue when, in truth, brands were dictating consumer behavior, pushing messaging on the public and often exploiting their trust or gullibility. Phrases such as “We’re here to help you”, “We put you first” and notions like customer-centric companies sounded …

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I’ve written often about the need for a brand to define who it is and what its core values are. I wanted to take that further by saying that it is equally critical to define the goals of a brand in terms of purpose for the year. Without doing so a brand is likely to …

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As traditional and social media duke it out for the leadership role in commanding consumer attention, it’s worthwhile to highlight some of the undeniable benefits of social media. Here are ten that quickly come to mind. 1. Cost: There are almost no barriers to entry in creating or distributing social media content. Or put another …

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