Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumers

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In today’s digitally connected word, the power to shift consumer behavior and influence social movements is derived from the ability to mobilize people around the world. Movements such as #BlackLivesMatter, #MeToo, #MarchForOurLives are impacting politics and changing culture in the United States and around the world. At the same time, advertising, digital marketing specifically, is […]

In today’s digitally connected word, the power to shift consumer behavior and influence social movements is derived from the ability to mobilize people around the world. Movements such as #BlackLivesMatter, #MeToo, #MarchForOurLives are impacting politics and changing culture in the United States and around the world. At the same time, advertising, digital marketing specifically, is …

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In light of unwanted media attention stemming from the Cambridge Analytica data breach and a recently leaked memo which showcased the company’s aggressive growth strategies, Facebook has been working hard maintain stakeholder trust. Unhappy users have been spreading the #DeleteFacebook hashtag and shareholder trust has faltered, as has Facebook’s stock price. At the core of …

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While many brands bemoan the fact that they now have to reach consumers across multiple social media channels, the wisest brands recognize this as an opportunity to inspire the people that buy their products to share their brand story and build their business. What these brands realize is that consumers want to work with brands …

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Social media has given consumers unprecedented power and connectivity, transforming the role they can play in amplifying a brand’s story. Once a brand acknowledges this power, the strategies it needs to adopt to engage customers become readily apparent. One of the most important strategies is for brand’s to make customers the hero of the story, …

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