I’ve written a lot about the need for listening on the part of brands if they want to engage consumers. Brian Solis wrote a great post yesterday on whether brands have any answers even if they do. Valerie Maltoni wrote a really insightful post about the three types of listening that are critical to brands. […]
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Over the next two weeks many of us get a chance to reflect on the year that was and prepare ourselves for the following year. With that in mind here are ten attributes that would prepare us well for the social marketplace of 2011: 1. Agility in your business model: As new social technology continues […]
Read MoreIt is customary at this time of year to look back and reflect on the year that was. But this year is different. Not only was it the end of the first decade of the new Millennium, but it represents the full point at the end of a decade whose crie de coeur must be […]
Read MoreYou hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Their first responsibility […]
Read MoreThere must be something about advertising to guys that makes top brands do strange things. Less than a year ago Pepsi was royally and rightly reprimanded for its AMP Cola iPhone app that told men to “AMP up before they score”, Coca-Cola is making an equally tasteless appeal on behalf of Coke Zero. Their site invites […]
Read Morehttpv://www.youtube.com/watch?v=7ellTfDH0eg This video explains the latest in cash registers from Intel, but it also opens the door to the future of corporate social responsibility and consumer contributions. Companies, programs, platforms and apps like RED, Brand Karma, Good Guide and SocialVest, are already doing an amazing job of integrating living and giving but now let’s put […]
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