Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumers

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httpv://www.youtube.com/watch?v=n1ANVCDHYA4 If only these walls could talk, the saying goes. In the case of the N building near Tachikawa station in Japan they do. In fact the whole building facade has been transformed into a real time dialogue between smart phones and what’s going on inside the store. All you do is hold your phone up […]

httpv://www.youtube.com/watch?v=n1ANVCDHYA4 If only these walls could talk, the saying goes. In the case of the N building near Tachikawa station in Japan they do. In fact the whole building facade has been transformed into a real time dialogue between smart phones and what’s going on inside the store. All you do is hold your phone up …

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“Radio equals listening to the playlists of unknown radio people. Newspapers equal reading the playlists of unknown newspaper people. I want to read and hear lists curated by people I know.” I read these words a couple of weeks ago. They touched on an important trend that will change the advertising industry. Traditional silos (television, …

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These are fighting words, especially from an ad guy such as myself, but I see several reasons to argue the case. 1. CONSUMER GENERATED CONTENT HAS EARNED RESPECT: Last week the New York Times contained a provocative piece noting that the most popular Super Bowl ad was created by consumers (Doritos). This is just one, …

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I was driving down the 10 freeway in L.A. on Sunday with my kids when I saw the billboard above made out of flowers perched on the embankment. Its part of the Prius ‘Harmony’ campaign created by Saatchi, LA (led by Mike McKay and Andrew Christou), and I wanted to share why I think its …

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