Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Consumers

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1. BE HUMAN No matter what you say, or where you say it, people won’t hear you unless they can see themselves in your brand. So speak from a human truth. It can be funny, thoughtful, serious or stupid. That’s how people really are. If you don’t, you and your potential customer might as well […]

1. BE HUMAN No matter what you say, or where you say it, people won’t hear you unless they can see themselves in your brand. So speak from a human truth. It can be funny, thoughtful, serious or stupid. That’s how people really are. If you don’t, you and your potential customer might as well …

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As our lives are increasingly consumed by Facebook pages, IM, Twitter, RSS feeds, Digg Thumbs Up’s, url shorteners, embedded HTML, emoticons and hyperlinks, there is little doubt about the premium placed on timely information. It has reached a point where the value of information seemingly diminishes in direct proportion to how old it is. As …

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