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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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COP21

December 29, 2016 by Simon Mainwaring

With just a few days until we enter a new year, let’s take stock of some of the most pivotal movements, initiatives and events that shaped our 2016 – Here’s to the top 10 in Purposeful Brands: 1. Ben and Jerry’s Endangered Pints Iconic ice cream brand has made climate change real for consumers – […]

With just a few days until we enter a new year, let’s take stock of some of the most pivotal movements, initiatives and events that shaped our 2016 – Here’s to the top 10 in Purposeful Brands: 1. Ben and Jerry’s Endangered Pints Iconic ice cream brand has made climate change real for consumers – …

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Filed Under: Brands, Purpose Tagged With: Airbnb, Apple, Barbie, Ben & Jerry's, COP21, Mattel, Oscars, Richard Branson, VW, WE Day

January 5, 2016 by Simon Mainwaring

As we head into the new year, we wanted to leave you with ten reasons to feel optimistic about 2016 and about business as a force for good. Let it roll!

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Filed Under: Community, CSR, Non-profits, Optimism Tagged With: brand advocacy, climate change, COP21, Doing Good, Philanthropy

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