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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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corporate purpose

March 13, 2019 by Simon Mainwaring

Companies built on purpose establish their brand story and strategy direction from the start. By following a core vision, purpose-built businesses have an easier time cultivating consumer advocacy, fostering community, and growing their company around something bigger than their brand or industry. An excellent example of a brand founded on a purpose that’s stayed true […]

Companies built on purpose establish their brand story and strategy direction from the start. By following a core vision, purpose-built businesses have an easier time cultivating consumer advocacy, fostering community, and growing their company around something bigger than their brand or industry. An excellent example of a brand founded on a purpose that’s stayed true …

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Filed Under: Community, Purpose, Values Tagged With: Brand Growth, Community, corporate purpose, timbuk2

December 6, 2018 by Simon Mainwaring

Purposeful business practices are now a core component of running a competitive company. While many forward-thinking business leaders are keen to the need to use business to build quality products, consumer goodwill and a better world, acting on purpose can be difficult. The Purpose X Profit Conference, held at the Neuehouse in Hollywood, brings together …

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Filed Under: Brands, Capitalism, Conferences, Leadership, Purpose Tagged With: Brand Growth, Business, corporate purpose, strategy

November 29, 2018 by Simon Mainwaring

Brands that put purpose first simultaneously scale impact, consumer trust, and business growth. To build and maintain consumer trust, business leaders must act on purpose. In fact, a 2018 Edelman study found that 64 percent of consumers believe that “CEO’s should take the lead on change rather than waiting for government to impose it.” What’s …

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Filed Under: Innovation, Purpose, Sustainability, Values Tagged With: corporate purpose, profit, social impact, Thrive Farmers

November 16, 2018 by Simon Mainwaring

Purposeful leadership is paramount to driving long-term business success. Companies across the gamut – from Nike to Lyft to MOD PIZZA – are actively working to carve out a competitive advantage with their impact-driven brand story. There are myriad ways to leverage your business as a force for good. Finding the method to not only …

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Filed Under: Causes, Community, Purpose, Social Tagged With: corporate purpose, scale, social impact, the bar saves lives

October 9, 2018 by Simon Mainwaring

  The world’s largest food chain has been facing internal challenges when it comes to corporate purpose. While McDonald’s has taken concerted efforts over the last several years to address sustainability issues like packaging, climate resiliency, and emissions reductions targets, it’s in hot water in regards to social responsibility. McDonald’s workers recently held a strike …

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Filed Under: Media, Purpose, Social, Values Tagged With: corporate purpose, McDonalds, Sexual Harrasment, social impact

corporate social responsibility

July 19, 2018 by Simon Mainwaring

Employees make your business work. With the U.S. unemployment rate hovering around 4 percent and limited skilled labor, acquiring top talent is competitive. What’s more, recent Gallup polls found that roughly half of America’s fully employed are seeking a new job and only 13 percent of them consider their work to be meaningful. So, the …

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Filed Under: Causes, Community, Future, Leadership Tagged With: Corporate, corporate purpose, Corporate Social Responsibility, Employee, employee engagement

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